Publishers Clearing House

Chief Marketing Officer 2025 -2006

• Operated as part of a four-member executive leadership team (CEO, CMO, CPO, COO), helping guide company strategy and cross-functional priorities.
• Led marketing strategy across acquisition, lifecycle, ecommerce, social, membership, and customer engagement channels.
• Helped lead the transformation of the DTC business toward a subscription model, supporting recurring revenue growth and long-term customer engagement.
• Directed customer engagement strategy across high-volume lifecycle communications, balancing performance, customer experience, and retention objectives.
• Continued scaling testing frameworks and customer engagement strategies to improve performance across acquisition and retention initiatives.

Chief Creative Officer 2024 – 2025

• Led transformation of lifecycle marketing, reducing manual production by 95% while increasing margin by 12% and revenue per clicker by 40%.
• Conceived and launched the automated “Streaks” loyalty experience, increasing repeat customer activity by 246%, increasing one-time customer activity by 161%, and generating more than $1M in incremental revenue.
• Served on the core team that developed and launched Answer&Win, helping define loyalty tiers, rewards experiences, lifecycle communications, and gamified engagement strategies designed to increase participation and retention
• Built scalable creative systems, testing frameworks, and messaging strategies that accelerated optimization and improved performance across customer touchpoints.
• Achieved and sustained email click rates exceeding 30%, consistently outperforming industry benchmarks through customer-centric creative and continuous testing.
• Developed enterprise messaging frameworks and creative standards that improved consistency across lifecycle, ecommerce, and promotional communications.
• Presented creative strategy, transformation initiatives, and performance insights to executive leadership, shareholders, and company-wide audiences.

Assistant Vice President, Creative 2021 – 2024
Senior Creative Director 2018 – 2021
Creative Director 2016 – 2018
Associate Creative Director 2013 – 2016
Head Copywriter 2011 – 2013
Senior Copywriter 2010 – 2011
Copywriter 2009 – 2010
Junior Copywriter 2007 – 2009