Publishers Clearing House

Chief Marketing Officer 2025 -Present

• Operated as part of a four-member executive leadership team (CEO, CMO, CPO, COO), partnering with Product and Operations leadership to define company strategy and align marketing, product, data/analytics, and engineering around scalable growth and customer experience.
• Owned end-to-end marketing and creative strategy, leading concept development, messaging, and campaign architecture across 9 email programs, 6 sites, 5 apps, ecommerce, and paid and organic social, driving high-performing creative across the full customer journey for a multi-million customer base.
• Built and scaled a high-velocity creative testing and optimization engine that consistently outperformed legacy control campaigns, increasing click-through and conversion rates by over 100%, while sustaining industry-leading click rates exceeding 30%.
• Increased testing velocity and speed-to-market through scalable creative systems, enabling rapid iteration and continuous performance gains.
• Built, led, and mentored a high-performing team of up to 30 across creative, marketing, and production, continuing to drive impact with a lean, focused team as Chief Marketing Officer.
• Improved customer lifetime value and retention through personalized lifecycle and loyalty strategies, driving sustained revenue growth.

Chief Creative Officer 2024 – 2025

• Led transformation of lifecycle marketing programs, reducing manual production by 95% while increasing margin by 12% and revenue per clicker by 40%.
• Developed and scaled creative systems and testing frameworks that enabled rapid iteration, increased testing velocity, and sustained performance gains across channels.
• Presented creative strategy, performance, and growth initiatives to executive leadership and Board stakeholders, influencing key business decisions.

Assistant Vice President, Creative 2021 – 2024
Senior Creative Director 2018 – 2021
Creative Director 2016 – 2018
Associate Creative Director 2013 – 2016
Head Copywriter 2011 – 2013
Senior Copywriter 2010 – 2011
Copywriter 2009 – 2010
Junior Copywriter 2007 – 2009