I’m Amanda, and I know a thing or two about what it takes to win – especially when it comes to creative that actually performs.

Over the past 19+ years, I’ve helped build and grow one of America’s most recognized consumer brands, working my way from Junior Copywriter to Chief Creative Officer and Chief Marketing Officer through nine promotions along the way.

I’ve always been fascinated by what makes people pay attention, take action, and keep coming back. That curiosity has shaped my entire career – from developing high-performing campaigns and customer experiences to launching loyalty programs, improving retention, and building teams that consistently deliver results.

I love the intersection of creativity, customer psychology, and performance. The challenge isn’t just coming up with a great idea – it’s creating an environment where great ideas can be tested, improved, scaled, and turned into meaningful business impact.


That’s the approach that helped drive millions in revenue, launch new customer experiences, improve engagement, and transform how creative work gets done across the organization.

I’m a hands-on, low-ego leader who believes the best work happens when talented people have clear direction, room to experiment, and a shared commitment to excellence.

Now I’m looking for what’s next.

Let’s see what we can build (and win) together.