I’m Amanda, and I know a thing or two about what it takes to win – especially when it comes to creative that actually performs.

Over the past 19+ years, I’ve built and scaled creative and marketing systems for one of the country’s most recognized consumer brands – reaching millions of customers and driving significant revenue along the way.

I’ve developed campaigns that consistently outperform, onboarding experiences that beat long-standing controls, and loyalty programs that drive real engagement and retention. But what matters most isn’t just the creative itself – it’s how you get there.

I specialize in turning creative into a repeatable, high-performing system – where data informs strategy, strategy drives execution, and testing fuels continuous growth.



That approach is what helped me rise through 9 promotions from Junior Copywriter to the first-ever Chief Creative Officer and now Chief Marketing Officer.

I’m best at building systems, and ideas that don’t just look good – but deliver measurable results. I’m also a hands-on, low-ego leader who believes the best results come from strong teams, clear direction, and a shared standard of excellence.

Now I’m looking for what’s next.

Let’s see what we can build (and win) together.